Google’s John Mueller caused quite a stir recently when he asked why agencies often don’t show their mailing address on their sites.
You can read more about this over on this post at Search Engine Roundtable.
A few weeks ago Google’s John Mueller said:
“Why do so many SEO / digital marketing agencies not have their address at all on their websites? Not even on the “About us” or their policies/tos pages… ? Is having a postal address too old-school?”
People replied to him with their reasoning (work from home, etc), but many were also concerned that the lack of address could hurt them in the search rankings. John cleared that up quickly by saying:
“I just want to clarify: this is not related to any search change on our side. It’s purely me having browsed a bunch of legitimate SEO business sites and wondering where folks are based.”
When people are looking for companies of most any kind, transparency is key and having your address on the site would help with that. For me, I grow more suspicious when I can’t find any staff info or photos. If you’re looking for a local company, it’s often because you’re wanting to work with humans, not just a faceless corporation. Show your address, if applicable, show your people, and start building trust with potential customers before you ever meet them.