A new study has shown that the way many blogs are set up may be making a major mistake that is impacting their rankings.
For more on this, check out the full post on the Search Engine Journal blog.
For most companies, simply taking the time to generate blog content is a big win, and that’s true. However, they may be making a small mistake that has a big impact.
The problem is with link depth — the number of clicks that it takes to get from your home page to a particular piece of content (or blog post). A recent study from Percent Digital found that two-thirds of blogs had an average link depth greater than five; posts with that kind of link depth are unlikely to rank well unless there are external links pointing directly to that content.
Perhaps more stunning was that they found nearly 1/3 of posts were 21 clicks or more from the home page, and 9.5% of posts were 50 or more clicks away.
The key to avoiding this is a few things.
First, set up proper categories for your blog posts and use them carefully. A good use of categories will help give Google (and users) a faster way to jump from your home page into specific posts.
Second, for posts that you think are particularly important, reference them directly from your home page. Perhaps you set up a sidebar of “my top posts”, or have a sticky post that stays on the home page that references your best content.
One way or another, try to find ways to minimize the link depth of your blog and you should see stronger results in the search engines.