We’ve talked before about the importance of alt text on images, but if you use an image as a link it’s even more important.
For more about this, check out the full post over on Search Engine Roundtable.
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If you use images as links, alt text can be very important.
During a recent video from Google’s John Mueller, he was asked: “Image links versus regular links. Because I want us to link to the other websites that we have but showing the logo so it’s more user friendly and that people can see it and not only have a text link to that domain name. Would it still be okay to have it the link in the image?”
John Mueller responded “Sure. What I think is useful there is either that you have the text link as well or at least that you use the alt attribute for the image to kind of give us the anchor text that you want associated with that link.”
If you’re not familiar with anchor text, it’s the text that you use when you’re linking somewhere. Google looks closely at that text, and using good keywords in there can make a difference. Now Google has made it clear that alt text in linked images essentially works as anchor text, so it’s important to always be including alt text with your images.