Google has over 200 ranking factors, but the number of words on a page isn’t one of them.
In a recent discussion on Reddit, a user asked:
“I want a solution using which I can check the word count of each page in the search results. Do you know any tool or Chrome extension which can help me out?”
Google’s John Mueller appeared, as he often does, with some simple advice. John said:
“Word count is not a ranking factor. Save yourself the trouble.”
What John said is true, but it’s not quite that simple. If you’re writing about “2019 changes to the tax code”, you’d better have more than a 150 word post. It’s not that Google will be upset with the short post, but users will — fewer people will share it with their friends, link to it, etc, which will ultimately cause it to rank poorly.
Taking it further, if someone wrote a 10,000 word post about the tax changes, it’d probably rank quite well. Again, not simply due to the length of the post, but due to the effort put into it, the interest it would attract, sites that would reference it, etc.
Ultimately, the word count of your pages doesn’t matter — although it sort of does…