A recent survey from Adobe shows that 48% of consumers have used voice search for general web queries, and the number keeps going up.
In a recent survey from Adobe of 1000 U.S. adults, 48% say they’ve used voice search for general web search. It’s important to note that this doesn’t mean that 48% of all searches were done via voice, just that half of people have done it at some point. I’m sure I’m considered part of that 48%, but the vast majority of my searches are still done using a keyboard.
Related to that, there was a previously shared stat that by 2020 roughly 50% of all searches would be performed via voice, but that’s been debunked. While voice search is likely to hit 50% eventually, it looks to be a bit further out. Keyboard-based searches will continue to dominate for a little while longer.
In the Adobe survey, the top uses for voice search were “directions while driving”, “making a phone call” and “sending a text”, which sound about right to me. It’s an interesting survey to dig through, and I encourage you to do so. The link the full survey results can be found in our show notes over at digitalcast.org.