Google has been slowly rolling out their mobile first index, and will continue to roll it out on existing sites, but starting July 1 all new sites will automatically be indexed mobile-first.
For more on this, be sure to read the full post over on Search Engine Land.
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Google has been talking about mobile-first indexing for a while now, and we first mentioned it on here 84 episodes ago, but they’re now taking another big step forward. Starting July 1, all new sites will default to being indexed mobile-first.
What does this mean for you? To be honest, probably not much. Most of you likely already have a site, and there’s a good chance that it’s already been transitioned over to mobile first. If you have a well built mobile responsive site, you shouldn’t see much of a difference in your rankings.
If you’re not familiar with the concept of mobile-first indexing, it just means that when Google comes by to see what content is on your site, they’ll do it from the perspective of a mobile phone rather than a desktop browser. It’s important to note that this only applies to how Google indexes your site; how they store it on their servers. Rankings are unrelated to this move, though mobile friendliness is certainly a big factor in rankings as well.
This new change will really only matter to those that launch a brand new site (on a new domain name) that isn’t mobile friendly, and that’s a pretty rare thing — which is why Google is making this switch.
If you ever have concerns about how Google is seeing your site, be sure to connect your site to Google Search Console so you can be aware of any issues that they might be seeing.