It’s thought that there are roughly 200 factors in Google’s ranking algorithm, so if you’re trying to track your progress on just one of them, it may be impossible to do.
You can read more about this over on this post at Search Engine Roundtable.
Subscribe! You can subscribe to this podcast on Apple Podcasts, Anchor, Google Podcasts, Spotify, Breaker, Pocket Casts, RadioPublic, Stitcher, Overcast, and a variety of other places. Be sure to rate the podcast wherever you choose to listen!
When you’re trying to improve the search rankings for your site, you’ll often be looking at a variety of different factors — and that’s a good thing! However, if you try to pick out just one factor to improve and measure, that may be very difficult to do.
Google’s John Mueller recently addressed this, saying:
“you can’t really isolate any “if X then use Y” elements – everything is kinda related, and it can have cross-“factor” effects, but it doesn’t have to, and all of this can change by the minute, intent, query, location, website, etc.”
It’s pretty clear. There are a lot of things that you can and should be working on, but it’s tough to pin down one specific action that made a difference.
I saw this in a post on Search Engine Roundtable (linked in the show notes), and a user named Gareth left a great comment. He said:
“A wise old SEO once told me there are only 2 core truths in SEO.
- Do LOTS of things well.
- Never over-react.”
It’s great advice. There are lots of things to look at, and we try to cover most of them in this podcast, so do your best on those but don’t overreact when things change in your ranking (bad OR good). Just keep on pushing forward and your long-term growth will show the fruit of your labor.