It’s been a long, slow death for Google+, and they’re officially closing it up on April 2. What do you need to do about it?
You can read more at this post over at Search Engine Journal.
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It started with such high hopes, but never really took off, and Google+ is now officially shutting down on April 2.
This likely won’t affect many of you, since the main reason for the shutdown is that not many people are using the service, but there may be a few things you still need to do.
If you have any data in the system that you’d like to save, now’s the time to go and grab it. The big one may be photos, though most of us shifted to Google Photos long ago, and that’s not going anywhere.
The other thing to look for is links on your site to Google+. Even though it didn’t take off, a lot of sites created Google+ profiles and shared content on them for SEO reasons. With it going away, you don’t want to leave those dead links on your site.
Case in point, our company has spent some time looking at all of our client sites for Google+ links, and we’re in the process of taking them down. It’s not super urgent to do that, but any dead links can reflect poorly on a site and it’s worth taking some time to clean them up. Truth be told, most of them could have been removed a while ago, since very few were publishing any fresh content on them over the past few years.
Google+ was an amazing platform, from a technical and usability standpoint, but could just never gain much traction with users. We’ll see what comes next, but for now it’s time to do a bit of clean-up of the remains of Google+.