According to a recent survey, if your website isn’t kept up to date, 81% of visitors will think less of your brand.
See full survey results on this post from Blue Fountain Media.
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The folks at Blue Fountain Media recently surveyed over 1000 people about various web user experiences and found some interesting things.
First, as we said at the top, they say that 81% of respondents think less of a brand if their website is not updated. I wish they had a bit more clarity on what “not updated” means, but it’s an interesting stat nonetheless.
The full survey has a ton of metrics, but here are a few more that stood out to me.
- 41% don’t mind if a website stores their personal data to make it more convenient, as long as their data is safe.
- Nearly 1/3 said that no search box is the biggest website turn-off.
- When shopping on a website, 50% said that the most important feature is user content, such as reviews and photos.
- Only 5% said that a website experience doesn’t matter to them at all or effect the brands they like.
There’s a lot of excellent data in the full survey results, which we’ve linked to in the show notes over at digitalcast.org.