If you’ve used the Posts feature inside of Google My Business, you may have noticed recently that they’re showing up less and less in the search engines. While they may be fading, here are some reasons not to give up on them yet.
You can read more about this on this post at Search Engine Land.
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At the beginning of 2016, Google launched a feature called “Google Posts”, that allowed you to create short content, like small blog posts, on your Google My Business page. They’re a neat feature, and can help give your business a bit of extra exposure, but over the last few months Google has been tucking them away a bit more.
Adam Dorfman at Search Engine Land recently wrote a post encouraging people to keep using them, and he gave two main reasons:
1 – Over the past year, the importance of Google My Business as a ranking signal rose 32%, and keeping your page fresh with these posts will only help.
2 – While they may not get a lot of attention, one click could be all that matters to help land your next customer.
He also gave a few tips for making the most of Google Posts:
- Repurpose content you’re already using elsewhere. If you wrote a brilliant blog post, rework a section of it and use it as a Google Post.
- Use strong calls to action. If people are already looking for you, found your Google My Business page, and are reading a post, make sure to have a clear next step for them.
You can read the full post over on the Search Engine Land site, and we have a link to it in our show notes found at digitalcast.org.