Google’s told us before and they’ll tell us again, but keywords in your URLs really don’t matter much. Let’s quickly unpack what they’ve said.
You can learn more about this from this post on the Search Engine Roundtable blog.
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We’ve told you before that keywords in your URLs don’t really matter. Google’s main concern is seeing what words are on your pages, not that you happened to purchase some address that contains keywords like “cheap used cars”.
A user asked Google’s John Mueller about an old video from 2009 where Matt Cutts mentioned the number of keywords that Google might look at in a URL. They’ve long since downgraded that emphasis, so John clarified with the following:
“I wouldn’t worry about keywords or words in a URL. In many cases, URLs aren’t seen by users anyway.”
While having a keyword rich URL can be helpful in some small ways, your better bet is to use a simple, easy to spell address, and keep your page URLs short and clean. Google has hundreds of ranking signals, and this one is a tiny one, if that.