In this episode, Joshua McNary and I dig into David C. Baker’s book “The Business of Expertise“. You can listen to the episode here: For more on Joshua, you can find him at McNaryMarketing.com. Also, here are the two images that we discuss on the show (which are explained in-depth in the book): — Full […]
013 – Unreasonable Hospitality by Will Guidara
In this episode, Justin Smith and I dig into Will Guidara’s book “Unreasonable Hospitality“. You can listen to the episode here: For more on Justin, you can find his website here, or find him on LinkedIn here. Full Transcript: Mickey: “It may not be possible to do everything perfectly, but it is possible to do […]
012 – Thinking, Fast and Slow by Daniel Kahneman
In this episode, Tim Villegas and I dig into Daniel Kahneman’s book “Thinking, Fast and Slow“. You can listen to the episode here: For more on Tim, you can find his website here, or find him on LinkedIn, X, or Threads. Full Transcript: Mickey: System one is fast, intuitive, and emotional. System two is slower, […]
011 – Radically Relevant by Blake Howard
In this episode, Rachael Studebaker and I dug into Blake Howard’s book “Radically Relevant“. You can listen to the episode here: For more on Rachael, check out her company at StudebakerDesignCo.com Full Transcript: Mickey: In 20 years of helping growing brands launch, change and evolve, Blake Howard has found a simple answer. For success. Brands […]