If you want to add more languages to your site, you may consider automatically translating your content. While Google likely won’t penalize you for it, it’s probably not a good idea. You can read more about this over on this post at Search Engine Roundtable. Over the years, a popular way to get more traffic […]
Podcast
DigitalCast is a 90 second podcast that is the digital marketer’s secret weapon, sharing new information from Google, WordPress, and various social media platforms. If you want to keep up with the world of digital marketing without spending much time, this podcast is for you.
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DigitalCast Episode 150 – Chrome will start blocking mixed content soon, which may make your site ugly
Starting in December, Google Chrome will begin to start blocking mixed content. If you’ve not tightened that up yet, things on your site might start breaking. You can read more about this update over on WP Beginner, or visit Why No Padlock to see the status of your site. We’ve talked a lot about SSL […]
DigitalCast Episode 149 – Google’s biggest update in years, BERT, is rolling out now
Google makes hundreds of small updates to their search algorithm each year, but their newest one is one of the biggest we’ve seen in a while. You can read more about this on this article from TechCrunch. Back in episode 109, we told you that Google updates their algorithm thousands of times per year, with […]
DigitalCast Episode 148 – Links don’t expire, but may go down in value
Links pointing to your site will never expire in the eyes of Google, but may become less valuable over time. You can read more about this over on this post at Search Engine Roundtable. As we’ve talked about on here quite a bit, getting links to point to your site is a major ranking factor […]