DigitalCast

Your way to stay up to date on the latest in digital marketing.

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DigitalCast Episode 147 – Why don’t digital marketing companies show their mailing address?

October 15, 2019 By Mickey Mellen Leave a Comment

Google’s John Mueller caused quite a stir recently when he asked why agencies often don’t show their mailing address on their sites. You can read more about this over on this post at Search Engine Roundtable. A few weeks ago Google’s John Mueller said: “Why do so many SEO / digital marketing agencies not have […]

DigitalCast Episode 146 – HTML sitemaps don’t help your SEO

October 14, 2019 By Mickey Mellen Leave a Comment

Along with the hidden XML sitemaps, many sites publish an HTML sitemap to help their rankings. Google says it doesn’t help. You can read more about this over at Search Engine Roundtable. When it comes to sitemaps on a website, there are two main types: The first is an “XML sitemap”, which is ugly to […]

DigitalCast Episode 145 – Changing your web host won’t affect your Google rankings

October 1, 2019 By Mickey Mellen Leave a Comment

There are a number of reasons you might want to change your web host, but if you do it correctly it won’t affect your Google rankings at all. For more about this, check out the full post over at Search Engine Land. At some point you’ll find yourself wanting to change hosts. Maybe their support […]

DigitalCast Episode 144 – Dates in URLs are no problem for Google

September 30, 2019 By Mickey Mellen Leave a Comment

There’s been much debate over the years about whether or not you should include dates in your URLs; Google says it does’t really matter. You can learn more about this over on the full blog post at Search Engine Roundtable. For a long time, people have debated whether or not you should include dates in […]

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DigitalCast is your way to stay up to date on the latest in digital marketing. New episodes are released whenever there is something valuable to share, which is typically a few times per week.

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